Reflective 2: Is for competitive advantages

Reflective 2: IS FOR COMPETITIVE ADVANTAGES

For this topic more explain about using information systems for gain competitive advantages. And then the subtopic explains about roles of information systems and technology systems. There have three role first is a IT play a major role in reengineering cost businesses processes, cant substantially increases processes efficiencies, to improve communication and facilitates collaboration.

This topic also discuss about five competitive strategies: cost leadership, different strategy, innovation strategy, growth strategy, and alliance strategy. Cost leadership is a they become low cost and can help the supplier or customer reduce costs. Than can increase cost to competitor for the example Priceline use online seller bidding so the buyer sets the prices. Secondly differentiation strategy means differentiate a firm product it’s competitive. This strategy focus on particular segment or niche of market for example Moen uses online customer design.

After that innovation strategy a some of competitive strategies. The strategy means unique products, services or market. Innovation more too radical changes to business processes .for the example Amazon online, full service customer systems. Growth strategy is the company expands capacity to produces and expands into global market. These strategies see the diversity into new product or services. Last strategy is alliance strategy these strategies establish linkages and alliances with customer, supplier, competitors, consultant and each other companies. This strategy includes mergers, acquisitions joint ventures and virtual companies.

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